Fox Life Worldwide Tv Branding - Reel from Plenty on Vimeo.

Our friends at Fox asked us to redesign Fox Life global image, the second most important channel of the group.
The goal was to achieve worldwide recognizable image that stressed the mainstream character of the channel and its coviewing audience.
We thought a playful channel, with intense colors and strong audio support both parts of the navigation as IDs.
We hope you enjoy it in your TVs worldwide!

Music: “Handshake” by Two Door Cinema Club, only used for this reel and with no commercial purposes.

Plenty
Art Director: Pablo Alfieri & Elda Broglio
Animation Director: Mariano Farias
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Illustration: Elda Broglio & Pablo Alfieri
2D Design: Elda Broglio, Andrés Reisinger, Carolina Carballo & Pablo Alfieri
3D Design: Andres Reisinger & Pablo Alfieri
2D Animation: Hernán Estevez, Jules Guerin, Matias Masciotra & Mariano Farias
3D Animation: Hernan Estevez & Jules Guerin
3D Rendering & Lighting: Andres Reisinger & Sebastian Curi
3D Modeling: Andres Reisinger, Juan Martín Miyagi & Pablo Alfieri
Postproduction: Pablo Alfieri
Reel Montage & Edition: Jules Guerin
Music and Sound Design: Jesus Mucci for Disapio Producciones Studio
Production: Inés Palmas
Year: 2013

Client: Fox International Channels
Project: Fox Life
Directed by: Fox International Channels
VP Global Branding & Creative: Florencia Picco
Global Branding Director: Mariano Barreiro
Global Art Director: Natalia Español
Designers contributors – non FIC-: Paula Vidal, Luis Paris y Marcelo Hsu